As mobile internet adoption increases, mobile engagement with information and access to services becomes increasingly routine. However, m-learning implementations are currently input dependent. The protracted methods of accessing stored information and services through phone-pad input functionalities is time-consuming, frustrating and serves to limit the uptake of m-initiatives. To increase the impact of m-deployments, to enhance flexibility of provision and also to advance the personalisation of learning, a number of institutions are using Quick Response (QR) Codes and Mobile Tags (MT) which allow users with embedded camera phones ready access to information and services. However, the increasing use of QR/MT creates challenges for the institution, for example, managing changes in approaches to learning, secondly, making informed investment decisions, and finally, evaluating impact. This paper describes a conceptual framework used by the Waikato Institute of Technology to integrate QR/MT within their current policies, procedures and institutional ICT infrastructure.