The purpose of this research is to raise the profile of Indigenous businesswomen and to increase awareness that indigenous businesswomen may hold the key to social reform and be potential influencers of economic prosperity amongst indigenous communities. The author aims to evidence this research by capturing real life stories told by indigenous businesswomen. Those women who demonstrate courage and better life for their whanau (family) and indigenous communities. Women who have endured and continue to feel the impact of the colonisation and assimilation actions.